Naptown Daily is a mobile text based coupon company, delivering high value "digital" coupons to our large and growing list of mobile subscribers. We deliver one high value coupon per day to our subsrcibers, who have all opted-in to our service to see great savings on a wide variety of products and services that are most frequently used.

We invite you to become one of our valued mobile subscriber by following the instruction above in the red bar which is simply this. Text the word NAPTOWN to the number 77007 and you are instantly and automatically joined to our list, that's it! You also have the freedom to opt-out at any time, we only want to send you coupons as long as you enjoy and use them.

For those businesses on our advertiser list or who plan to to do, we will send out your coupon offer once (or more) per month to our coupon-hungry subscribers. They will come into your business to redeem them and create a new ongoing customer for your business. This new customer will have a lift-time value that is worth many times more than the simple coupon offer that started it all.

Our list of subscribers is growing quickly and all 30 of our merchants are helping each other build the list as well. Our policy is that we prefer to have only one type of business per category, so contact us as quickly as possible to see if yours is available, or to get on our waiting list when yours opens up.

We chose the name "Naptown Daily" in honor of the city of Indianapolis, and our status as the racing capital of the world. We are proud of offering outstanding value to our mobile subscriber and for our advertisers. We are a totally "green company" providing paperless coupons that are easy to use and always at hand, residing on your mobile device which is always with you!

We are currently providing mobile coupons based on  your area or city for maximum benefit for both our subscribers and our advertisers.  For example we will be working with 30 merchants in each area of Indianapolis such as Northeast, Northwest Etc. as well as programs for Carmel, Fishers, Noblesville and other cities. Please contact us to find out what the availability is in your area.

Hunter Gilmore was never big on clipping coupons. “You stick them on the fridge, meaning to use them, and it never happens,” said Mr. Gilmore, a 39-year-old actor and advertising agency recruiter in Boston.

But thanks to his cellphone, Mr. Gilmore has lately been awash in discounts, regularly scoring reduced prices and special offers that he would never cut out of a newspaper circular. Mobile coupons — usually text messages with discount codes sent to a cellphone — are becoming the blue-light specials for the digital age, promoting last-minute clothing sales, two-for-one entrees and cheap tickets to the theater.

While some mobile coupons are sent directly from a retailer to a customer who has signed up for mobile updates, the other way for bargain-seekers to get up-to-the-minute deals is to subscribe to a mobile-coupon aggregator. At Web sites like Naptown.biz and many others, users can sign up for different retailers’ promotions in one place. The opt-in model means subscribers have agreed to receive these “digital offers making each one worth reading. Snipping out coupons from the weekend paper may still be the most common way households in the United States get their coupons at the moment, but the popularity of coupons delivered via e-mail and text messages is growing. In the first half of 2009, nearly 10 million digital coupons were redeemed, a 25 percent increase over the amount redeemed during the same period in 2008, according to Inmar, a coupon-processing company.

The convenience of digital coupons is appealing to a new crop of shoppers, many of whom would not dream of carrying around a crumpled pile of paper coupons just to get 30 cents off a box of spaghetti. About a third of the users who signed up for Cellfire say they have never used paper coupons, according to Cellfire’s chief executive, Brent Dusing.

The growing popularity of feature-rich mobile phones does not hurt, either. “It’s not like you have to get a new phone to do this,” said J. Gerry Purdy, an analyst for Frost & Sullivan, a market research firm. “It’s just a slight behavioral change to what people already do.”

1. Text messaging allows offers to be created instantly.

One of text message marketing’s most powerful advantages is not only the tremendous read rate (over 95%) but the read rate within 15 minutes of sending (over 90%). This characteristic of SMS gives restaurateurs, retailers, and anyone who needs to reach an audience quickly, the ability to create and distribute offers in literally minutes. Let’s suppose you own a restaurant and the news calls for bad weather on a typically busy Saturday night. To avoid a dip in business you could easily send out an offer that afternoon – “Warm up and beat the cold tonight. Show this message to your server and get a free entrée when you order another!” Unlike traditional coupons, which need to be planned well in advance, SMS-based offers can be created at any time and fit very specific, time-sensitive, marketing needs.

2. Text message coupons can drive new customer traffic from traditional media.

Most traditional media looks like this to consumers – “We have a great new product/service and we hope you’ll think about us when you’re ready to buy. Visit our website for more information.” Brand recognition is important but capturing a customer’s interest is even more valuable. Imagine this – “We have a great new product/service. If you text-in now we will give you a coupon for 20% off.” Then, a week later when the customer may have forgotten your product, you can send them a text message reminder – “Don’t forget your 20% off coupon is expiring in a few days.”

3. SMS coupons are easy and cost-effective to launch.

In the past distributing coupons meant placing ads or running costly direct mail campaigns Email costs less than direct mail but still takes a significant amount of time to create and manage (not to mention most emails are never opened). Using text messaging a coupon can be delivered to a database of mobile subscribers for pennies per subscriber. And not only is it cost-effective to send the coupon but existing on-site signage and traditional media can be used to build the list. Instead of using media for just brand recognition these marketing efforts can now deliver new subscribers and grow a valuable sales-generating database.

4. Mobile coupons are a great loyalty program.

By using on-site signage and collateral you will capture current customers at a time when they are most interested in your business. Repeat visit coupons can be a great incentive for your customers to join a text messaging campaign – “We hope you enjoyed shopping with us today. Join our mobile club and get 20% off the next time you visit.” Ongoing messages will drive sales, increase loyalty, and make sure your products/services are top-of-mind with your audience.

5. SMS coupon redemption rates beat everything else.

Perhaps the most critical measurement of a coupon is its redemption rate. If the coupon is never redeemed by a customer it hasn’t increased revenue. Because text messages receive the highest read rate of any form of direct marketing today, coupons delivered via SMS are more frequently redeemed. Not only is your customer more aware of the coupon it’s much harder for them to leave the coupon at home, and go to your competition instead, when it’s saved inside their phone.